About Digital Ties

We are a purpose-driven technology company that connects people, businesses & governments to empower sustainable choices and transform the future of global sustainability.

We have 70+ years of combined experience developing digital solutions and platforms, consulting for large corporations and advising governments on Digital Transformation and Innovation.

We operate at the crossroads of technology, innovation, and the public and private sectors, and aim to reshape industries with an ecosystem platform that is adaptable, scalable and powers the development of diverse digital products.

We build today’s digital ecosystems that will shape tomorrow.

Our Vision

Digital Ties’ Ecosystem Platform

To connect the world, empower sustainable choices, and transform how we protect our planet

Our Mission

To enable measurable impact through sustainable choices by developing digital platforms that connect people, businesses, and governments - accelerating innovation, inclusion and the transition to a sustainable future.

By breaking down traditional barriers, we foster new business models that put customers' needs at the centre, solve everyday challenges, and adapt to the evolving expectations of all stakeholders.

We empower businesses, consumers, and governments to connect, innovate, and thrive in an evolving digital economy, creating solutions that redefine markets and foster economic growth.

Our Strategic Intent

Digital Ties aims to bridge the gap between public-sector ambition and private-swector innovation.

We harness technology to connect data, services, and people, enabling more intelligent, sustainable, and equitable societies.able impact’

Strategic Pillars:

  • We embed sustainability into every digital connection we create - enabling low-carbon choices, accelerating behavioural change, and driving measurable environmental impact across communities, industries, and daily life.

  • We design intelligent digital ecosystems built for everyone — inclusive, accessible, and intuitive — ensuring every user, regardless of background, ability, or circumstance, can make sustainable choices with confidence.

  • We design and deploy technology with integrity - embedding responsible data practices, fair algorithms, privacy-by-design, and accountable decision-making into every layer of our platforms. Our commitment to ethics is the foundation on which all Digital Ties ecosystems are built.

    This pillar governs:

    * Ethical use of personal and behavioural data

    * AI fairness, responsible ML, governance frameworks

    * Privacy-by-design

    * Internal accountability standards

    * Ethical design choices (nudges, defaults, user protection)

    * Safeguards around vulnerable users

  • We build and maintain trust through radical transparency, giving users, partners, and communities clear visibility into how data is used, how decisions are made, and the real impact our platforms create. Transparency turns accountability into experience, and trust into measurable value.

    This pillar governs:

    * Transparent data practices (dashboards, permissions, explanations)

    * Open communication around platform impact and outcomes

    * Reporting frameworks for partners and governments

    * Clarity around algorithms, choices, and decision paths

    * Visible accountability and real-time updates

    * Trust-building UX, nudges, messaging

  • We create intelligent digital ecosystems that connect people, places, platforms, and partners — seamlessly linking mobility, energy, payments, and services to generate measurable impact at individual, community, and system level.

  • We continually push the boundaries of digital innovation - using AI, real-time intelligence, and modular design to unlock new insights, improve everyday decisions, and scale measurable impact across sectors.

At the centre of everything we build is measurable impact - for people, organisations, governments, and the planet.

Our Approach


We partner with industry leaders, market challengers, governments, and startups to build new digital ecosystems that create and capture new value.

We focus on the evolving needs, expectations and behaviors of consumers and keep the customer at the center of all we do.

We develop ecosystem platforms that disrupt existing industries and business models, and serve as the foundation for digital innovation across different sectors.

Our Commitment to Sustainability

We aim to achieve a sustainable future with every connection.

Our commitments include:

    • Reducing our carbon footprint through energy-efficient digital solutions

    • Partnering with eco-conscious suppliers

    • Minimizing waste and promoting responsible recycling

    • Promoting an inclusive workforce

    • Encouraging ethical business practices across our partnerships

    • Investing in community-driven digital initiatives

    • Aligning our sustainability goals with global standards

    • Regularly reviewing and improving our ESG (Environmental, Social, and Governance) policies

    • Ensuring transparency in our sustainability efforts

Looking Ahead

We are committed to continuous improvement, setting ambitious targets to drive meaningful change.

By working together, we can build a more sustainable digital future.

Our Team

  • Roger Williams CEO & Founder

    Roger is the former Global Innovation Director of The Tony Blair Institute for Global Change where he advised governments on strategies and policies for digital transformation and innovation.

    He has established and led EMEA and Global Business Units at IBM and co-established its transformational ‘Bluemix Garage’ Innovation Capability.

    Roger has over 25 years of consultancy experience and has worked with clients in over 30 countries across public, private and social sectors.

  • Mohamed Hussain Product Delivery Director

    Mo Hussain is a seasoned product leader with over 12 years of experience driving innovation across Fintechs, e-commerce and digital marketplaces.

    Mo specializes in product strategy, data infrastructure, and AI-driven personalization, with a track record of launching first-of-their-kind products and accelerating growth in fast-paced environments.

  • Viktoria Williams Fractional CMO

    Viktoria is an award-winning global marketing leader in the travel industry. She is the Head of Global Marketing Strategy, Planning and Capability for British Airways, responsible for the brands marketing strategy and optimisation.

    Viktoria specialises in identifying growth opportunities in existing and new markets through deep understanding of both customer and commercial contexts.

  • Dominic Harries CTO

    Dom is an IT Leader with the ability to bridge the gap between technology and business.

    He has over 15 years of experience leading teams and business units. and developing the strategy, plans and solutions that deliver results in line  business objectives.

Get in touch